Salamanca,
Spain
12-14th,
November
Pontifical
University of
Salamanca
Internal communication with mission
The Pontifical University of Salamanca hosts this international meeting to reflect on the strategic value of internal communication in Catholic and pontifical institutions.
Identity, cohesion and efficiency
We will explore how internal dialogue strengthens identity and brings the university community together around a shared mission.
Innovation and values
We will reflect on AI, legal framework and technology, sharing best practices focused on people.
How it will go
Reception and collection of material
NOV 12
Words of Welcome and presentation of the congress
Prof. Santiago García-Jalón de la Lama, Rector of the Pontifical University of Salamanca
Loïc Roche, Head of Communication and Strategy and Head of the Training Department International Federation of Catholic Universities
Opening Conference
Internal Communication and Organizational Governance
Dr. Juan Manuel Mora, Vice rector of the Pontifical University of the Holy Cross, Rome-Italy
Welcome cocktail (Barroc Cloister)
Eucharist
NOV 13
Conference
Internal communication in universities
Marta Yuste, Director of Communication of the Catholic University of Ávila
Introducer: Dr. Noa María Carballa, Head of the Rector's Office and Deputy Director of Communication of the Pontifical University of Salamanca
Round Table 1
The profile of the student body as a determining element in the internal communication strategy
Dr. Ángel Losada, Professor at the Faculty of Communication, Pontifical University of Salamanca
Yannick Urbanski, Director of Communications & Operational Marketing at the Catholic University of Lille - France
Patricia Sáinz de Robredo - Head of Communications at Universidad de Navarra
Moderator: Dr. Michaela Moldová Chovancová, Erasmus+ Institutional Coordinator, Catholic University of Ruzemberok - Slovakia
Coffee break
Open discussion with a legal advisor
The legal framework affecting internal communication in university institutions
Bernward Robrecht, Chancellor, Catholic University of Applied Sciences of North Rhine-Westphalia, Cologne - Germany
Lunch
Conference
Governance models in universities: do they hinder or facilitate internal and centralised communication?
Dr. Carlo Gallucci, Vice Rector, Universitat Ramon Llull, Barcelona – Spain
Panel
Sharing experiences on the main internal communication channels (email, newsletter, social networks,...)
Verena Behr, Head of Press and Public Relations, University of Applied Sciences of North Rhine- Westphalia
Dr. Giovanni Tridente, Director of Communication of the Pontifical University of the Holy Cross, Rome - Italy
Débora García, Director of Communication of the Pontifical University of Salamanca
Coffee break
Cultural visit to the University
Scala Coeli and Vita Ignatii
Free evening
Conference
AI in internal communication
NOV 14
Dr. Giovanni Tridente, Director of Communication of the Pontifical University of the Holy Cross, Rome - Italy
Round Table 2
Use of AI tools in internal communication
Dr. Fernando Galindo, Dean of the Faculty of Communication (UPSA) and expert in AI
Leticia Arráez, researcher in institutional communication (PUSC)
Marvin Hackfort, Head of the Digital Learning and Services Center, Catholic, University of Applied Sciences of North Rhine-Westphal
Moderator: Dr. Suzana Obrovac Lipar, Head of Public Relations, Catholic University of Croatia
Coffee break
Closing ceremony
José Gabriel Vera, Director of the Press Office of the Spanish Episcopal Conference.
The event starts soon, just in...
